You can't sell if customers can't find you...
Teams are great, advertising is great, Facebook and other social media is great, but there are already A LOT of people on Etsy, who were brought here by Etsy, who are ready to shop.
How do you tap into that market? SEO, work on your titles and tags. This will get you found via google as well.
Post any relevant links here, or any advice you have found useful :)