Knowing your demographics

[Former_Member]

Hi,

I was tuned into the Etsy Success Symposium for a lot of this morning and started thinking about April Bowles exercise for imagining your ideal customer. One thing led to another, and next thing I know I printed out a list of my customers' cities, states, and zip codes and started plugging the info into www.neighborhoodlink.com and wikipedia. Both sites had lots of census and demographic data. I made notes of median household income, median age, type of area -- affluent suburb, rural, urban -- racial diversity, and housing values. Definitely noticed some trends and similarities in where I'm shipping my orders. Just a few more pieces of info that, hopefully, help me to market and promote my shop more successfully.

Just wanted to share this exercise in case others find it helpful as well.

Isabelle @ VZWraps -- reusable fabric gift bags for all occasions

[Former_Member]

Pretty good info. :)

[Former_Member]

What a great idea VZWraps! Thanks!

I was also tuned into the Etsy Success Symposium most of the day and April was by far my favorite speaker!!

[BrokenBuddhasHouse]

Wow, interesting that you were able to find out all that information! I will definitely have to look into that with our demographics and sales also.

Thanks for sharing!

[Former_Member]

Wow! That is great information!! Thanks so much ;))

[Former_Member]

thanks for the info - and very interesting - it's one of the things I have to get to doing soon, but don't have much idea of how to do it - so this helps!!

[Former_Member]

Thanks for sharing, this looks really interesting! :)

[Former_Member]

Demographic information is very important when we are determining our target market. For example, did you know that the average age of a person (that person being a woman), is 37? It's not the gen x or whatever digit we are at now it's the mature woman who is using facebook.

I took that into account when I was determining my target market and I have adjusted my shop announcement and section names so that those women will be attracted to my shop.


I have a new shop: chelsearainbow.etsy.com
I have always loved jewelry and I love the relationship that women have with their jewelry. It makes us feel beautiful, feminine, and powerful. It affects us in many ways, and even if a piece does not cost thousands of dollars, it is still precious to us.
Stop by and see my new work: chelsearainbow.etsy.com