Hard to photograph item - help!! - Welcome to the Etsy Community

I feel like nothing I do really makes my items pop. Here is a new photo I'm trying out: http://www.etsy.com/listing/90408071/romance-valentine-poetry-refrigerator

compared to my old style:
http://www.etsy.com/listing/83739614/shakespeare-refrigerator-magnet-set

Which is better? I want to show the product well but also try to have an interesting photo of the product. I'm at a loss. :(

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