Advantages and Disadvantages of Managing Multiple Online Storefronts

Martha from Sunday Afternoon Housewife has just joined the Handmadeology team! Here is an excellent article on managing multiple online venues!

!!!Welcome aboard Martha!!!

http://www.handmadeology.com/advantages-and-disadvantages-of-managing-multiple-online-storefronts/

What are your thoughts/ Do you sell anywhere besides Etsy?

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Former_Member
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

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Former_Member
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

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Former_Member
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

That is a great article by Martha! I set up a shop on ArtFire before Christmas, but I'm REALLY wondering if I want to devote the effort to two shops or it it would just be better to invest in my own website (along with Etsy). I haven't spent any time over on AF since December (no sales since then either), and it definitely takes time making sure your listing aren't identical, changing the links/references to store policies, other sections of shop, etc. Perhaps that time would be better spent promoting traffic to Etsy? Setting a deadline to make up my mind before the next AF charge gets posted to my credit card!
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JustJaynes
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

I sell on ArtFire and Zibbet. I also have my own website where I've been putting PayPal buttons with product photos but it's sooooo much work. Since Etsy is my main source of sales, I can't just leave, but I often wonder if I put as much time into the other sites as I do into etsy, maybe they will be more successful.

I've checked out shops on BigCartel that look amazing and appear to be a regular website with links to blog and other categories.
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

We just have Etsy and our own websites which has a shopping cart. We haven't be able to do much updating on our website, but maybe as JustJaynes said, if we devote more time to the website we might be able to get better results.
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Former_Member
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

Yes, I was wondering if I needed to create a website to direct traffic to my etsy store.
I'll check back later.
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Former_Member
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

Wow! Impressive article, will have to think about these great suggestions.
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Former_Member
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

Very good.
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

This is a good article - I'm thinking about some of the ideas, and I did open a shop on Big Cartel - but I wonder how much traffic it gets - it appears to not really be geared to shoppers.
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Former_Member
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

the biggest challenge we find is, sometimes our potato pouches are one of a kind... last one with that particular pattern or for some odd reason, we sell them all at once (more than what we have in stock), online and onsite.
having one site would of avoided this challenge...
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

Good article I'm combining my two shops as we speak.
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Former_Member
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

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Former_Member
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

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Former_Member
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

Great article - I've three online shops, two UK based and really enjoy the hard work in promoting them all!
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Former_Member
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

thanks for the article - I have two shop sites and I find it hard to keep up with them and all the social media too and still have time to create. I am hoping once I get better at the online stuff it will also get easier.
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Former_Member
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Re: Advantages and Disadvantages of Managing Multiple Online Storefronts

Interesting post. I have enough problems promoting one shop and wouldn't think of multiple venues at this point.

I have a new shop: chelsearainbow.etsy.com
I have always loved jewelry and I love the relationship that women have with their jewelry. It makes us feel beautiful, feminine, and powerful. It affects us in many ways, and even if a piece does not cost thousands of dollars, it is still precious to us.
Stop by and see my new work: chelsearainbow.etsy.com
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