That is a great article by Martha! I set up a shop on ArtFire before Christmas, but I'm REALLY wondering if I want to devote the effort to two shops or it it would just be better to invest in my own website (along with Etsy). I haven't spent any time over on AF since December (no sales since then either), and it definitely takes time making sure your listing aren't identical, changing the links/references to store policies, other sections of shop, etc. Perhaps that time would be better spent promoting traffic to Etsy? Setting a deadline to make up my mind before the next AF charge gets posted to my credit card!