Sounds wonderful! We had so much fun, we did the Graveyard thing once too, lots of fun! We did it in back and made everyone walk behind the house. My husband had a remote control smoke machine and he would keep it foggy and he walked around dressed like the Grim Reaper! Now we live in the country and don't ever get trick or treaters :(
What is your FB page link, I will go take a look at it and see if I can give you some help. As for blogging you just have to start and you develop readers over time as you post stuff they want to read, etc.