The work required will be split as follows:
a. Creatives: The initial brainstorming to define articles themes and editorial line will be done by the whole team. We want everybody to share points of view and knowledge.
b. Writers: 3 persons to write a set of 6 articles featuring fellow shops and their own. I’m offering myself for a place here if there is not enough candidates.
c. Critics: 3 persons to give constructive feedback to the writers. Writers can sum up increasing the number, of course.
d. Publishers 2 persons to upload the articles to the blog and work on the SEO. I should be one of these since I know the trade.
e. Controllers: 2 persons to track the results of the project. They should be able to collect numbers, asking the other members about figures like visits, keywords used for those visits, etc, and make some reports that will be defined in time. Ultimately, they should be able to tell us whether the project was successful or not, and a detailed analysis will tell us where to improve as well.