Hi Marieta - Welcome to the team!:-)
See below a few Facebook marketing tips, I hope it will help you!
- Feel free to post every day, 1-2 a day is fine, but don't promote your products each time. Promote your products 2-3 times a week.
- You can post whatever is happening with the business, preferably with an image (which doesn't need to be a pro one – it is Facebook…)
Here are some examples:
1. We are working on the line for ___(the next spring/ the next show…).
2. I dreamed tonight on a turquoise pair of earrings and I am going to design them now; will be sharing its image in a week when the earrings are ready.
3. We have received a big order from ____ (big fashion store/ catalog etc.).
4. Here is a pick for what is going to be an amazing ring – see the materials today and the prepared ring tomorrow.
5. We are going to attend the conference in ___
6. The price of the gold just won’t stop…
7. Here is a pick to one of our “Labs” Here it all starts (a photo of the working place and its unique cupboards with their drawers containing all the gem stones).
Such posts shouldn't take you more than 5 min a day, and can have a tremendous effect on your sales! And hey – you might even enjoy it!
- Getting viral content: Creating new images and content every week can be very expensive and time consuming, so I highly recommend you to use viral content from different pages, see this page as an example:
http://www.facebook.com/factsoffacts?fref=tsChoose the image you like (Funny, landscape, geeky, etc.) and post it on your page. Bottom line, it's viral, and it's a great recipe to get your fans engage with your brand.
Keep us updated on your progress:-)
For all the rest of our team members, please share your tips as well.