Hi Everyone
You probably spend a lot of time thinking about how to increase the engagement on your Instagram account. The engagement on your account is influenced by two things: (a) the content you post and (b) the frequency of your posts.
There is no ideal frequency on Instagram. However, you should aim to be consistent with your posts. Here are some some factors that can help you come up with a schedule:
1. Time: As an Etsy seller you are already hard pressed for time. At the same time you also need to post consistently. Identify the amount of time that you can take out everyday for Instgram. Based on this, decide your posting frequency.
2. New Content: Posting frequently will help you increase your engagement only when your followers enjoy your content. If you have a lot of interesting photos/videos to share with your followers, space them out over a period of time and create your schedule accordingly. Don’t post them all at once and then not post for a while. If you post too many photos at once, you might also end up crowding the feed of your followers.
On an average businesses post between 1-3 times daily on Instagram. From our own data we have seen that more posts = more clicks. Try posting at different times and see what works best for you.
How many times do you post on Instagram? Do share with us any useful tips that you may have.
Akanksha
