Hi guys,
What’s in a name? More than you’d think!
Your shop name is the cornerstone of your business. Your brand is everything you build around the name.
Here are a few things to keep in mind while picking out a name for your shop:
1. It should be concise and easy to pronounce and spell.
2. Which, in turn, will make it easy to remember.
3. Having the artisan/owner’s name as part of the shop name lends it a professional touch.
4. Pick something that stands out, but is not so random that your potential customers won’t be able to relate it to your products.
5. Ensure it’s not easily confused with other brand names.
6. So that when you decide to start a hashtag of your shop’s name, it won’t disappear under a flurry of similar hashtags.
7. Cover your bases. Make sure there actually aren’t any other brands by your name. You don’t want to run into copyright issues.
8. You never know when you’ll want to expand. Register an easy domain before it gets snatched up.
9. Don’t forget SEO when you’re picking a name! SEO is super important for domains.
10. Plan ahead. Know what you’ll be selling. Know what audience you’ll be targeting.
11. Choose a name that you want to stick to in the long term. It’s never a good idea to change the shop name. Customers get confused and leave.
12. Stick to ONE name. For instance, your blog name should be the same as your Etsy/Shopify store name. Check for consistency across all social channels.
How did you pick out your shop name? Let me know :)
