I just use it and use my hashtags. I have in my About, announcement, and note to buyer. I run a personal/business mix.
I have quiet a few buyers follow me, they tag me with the picture they took of their jars! :D I have a seller that bought from me and used the jars at her vendor show, she tagged me too.
Its a slow steady process. Stay active, you cant just post once a month! ha ha