Hi Karen,
I'm not sure what you mean by background graphics. Are you talking about the banner?
About your FB page:
You need to start by:
- Posting more often. Ideally at least 2-3 times a week but not more than 3 times a day.
- Posting images - VERY important
I'd suggest going through some of the threads in the team and asking questions as and when you get stuck. You can also do a search for 'tip' in the team and read these.
About OrangeTwig:
OrangeTwig creates a Free social store for you on your Facebook page.
When you install the app, you will get an orange 'Shop' button on your Facebook page. Clicking on this button will allow visitors to browse your products, see your reviews and policies, and learn a little more about you (the seller) - all without leaving Facebook.
Here's a link to the app on Etsy:
https://www.etsy.com/apps/3415883860/orangetwig-free-social-store-on-facebookStep-by-step instructions on how to install the app:
http://orangetwig.com/blog/how-to-create-your-orangetwig-store?ref=sTeam discussion about OrangeTwig:
https://www.etsy.com/teams/16272/facebook-for-etsy-a-z/discuss/13002695/page/1