Thanks for the input, in these threads we share not only our thoughts but inadvertently an idea that is new.
Posting, promoting and paying for ads increases exposure, but as always moderation in budgeting time and money is the most important consideration.
We will never have the advertising budget of say a large cola producer so need to use SEO's self promotion and symbiotic promotions such as Favourites, Treasury lists and BNS (all produce to some degree of success)
This link may give you some ideas and answers.
https://www.etsy.com/teams/15306/etsy-in-australia-new-zealand-shop/discuss/13739675/As for ranking, there is a site I came across that allows you to see how popular your shop is in the Etsy world.
However it is based on sales volume in the main and takes a lot of time to extract the information. One way is to see how many "followers " you have. The higher the number the more exposure.
Again it depends on what you sell as at the markets, if you have 20 competitors you will be ranked lower compared to unique items.
We are lucky in as much as we have very few sellers of glass creations who have access to our core product. Therefore we remain high end compared to "artists " who have neither the unique stock or unfortunately in some cases the eye for detail and creative ability to get the best from their creations.
This elevates us when you Google glass or Fused glass for sale from Australia but due to the sheer number of sellers in America degrades our rating worldwide.
I welcome more feedback if you have the time. I only spend minimal time each month on these forums so contact me directly if you desire more info and I will post to all members.
Cheers
Pete