I started my shop in August, in Jewelry and I am pleased. I had 300 views yesterday (cyber monday) and 1 sale. I'm happy. My sales have been steady, slow but steady, since opening. I have found no difference in the amount of sales, only the amount of views as I went from 30 or 40 pieces to nearly 100 in November. I think the key, for me at least is lots of different items. A huge varietly of gemstones, categories and syles. I have worked hard, and kept my chin up even thru my dry spell in Oct. In stead of letting myself get down during quiet spells I used that energy to redo, revamp, rethink or just have a little down time. Like any industry this season will surely weed out some Etsy sellers. Which will you be :)