should I change my product titles?

[Former_Member]

Hey everyone!

So for the past few months, I've kept my product titles such that they are product name/most immediate content of the product/what the product is made of. But I'm wondering whether this has been hurting my possibilities of being found by potential customers. I have a lot of shop views but it's still been a struggle getting sales. I have seen both my method and a more immediate tag method being used amongst jewelry sellers, so I'm wondering what people have to say on this matter. A sample product is included below. I'd really appreciate any and all feedback! thanks so much!

https://www.etsy.com/listing/111922426/golden-intricacy-dangles-handmade-14

[WillowLaneInvites]

As a customer I don't think I would search for "golden intricacy dangles". I've read on here that the first 3 words are most important so maybe put, "Gold, lace earrings" first. You can also find out what's popular for searches if you put earrings in the search it will show you a list of popular searches. Maybe research that a little and use those words too. I hope that helps:) also, try to keep your titles under 70 characters as this will help with google.

[Former_Member]

I agree with A Little Treasure. Those key-phrases are, well, key! lol And be careful about the characters you use in your titles too. I read that dashes screw up google searches unless you have spaces before and after them... not sure what other kinds of punctuation would do this too.

[AnneLondezGlass]

I second that. Use words that will be those most likely to be used in a search, especially in the first 3 words. Dangle golden earrings for example.

[ohmyclumsyheart]

I have tried both ways and I found very little difference. I think providing you have excellent tags, pay attention to key words and promote furiously then people find you no matter what.

I currently list my items like so:
NAME // description of necklace using keywords // free shipping

https://www.etsy.com/listing/113644593/edith-gold-vintage-brass-locket-necklace

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