Its so cute! My suggestion is to put links in your listings, i.e' if you love this dinosaur style but would like it in a different colour, see link below'
Also, you can say, love this dinosaur? to see more handcrafted toys, click on the link below to be taken to my shop.. etc, etc, google picks up on links.
Also, look at ways outside Etsy to promote, are there blogs that you could promote to? How about mum/parents magazines in the Uk that you could send samples to the stylists/editors that they may run with in their next issues? craft markets? leave your cards anywhere & everywhere, on the bus, train station, in kids library books etc..all linking back to your shop...good luck!