impressions???

[HairSticksNMore]

doing the search ads for 5$ per week. Just started today and have at present 65 impressions and no views...so what have I accomplished?
If person A is at home, logs on, search etsy for "hairsticks" my first ad for "hairsticks" is maybe 50 to 60 ads down....So unless person A is browsing and is willing to view down several pages...I'm not going to be seen. So what is the value of "search ads"?

[Former_Member]

Search ads require immense research prior to buying, buying the wrong keyword can hurt you. That's one of many reasons people often advice against them. They rarely get you sales! Goodluck, hope you get some sales from it!

[Former_Member]

I use search adds just to see statistics on how many views per impressions.
Especially when I change photos, add new items. That helps me see how well the cover photos work. Normally, 1000 views bring one sale, at least for jewelry. If 100 impressions brings one view, so 100000 impressions can bring one sale. But that also if all keywords work well, and pictures work well, otherwise, it is more.