how can i improve my shop so that i sell diverse inventory from my shop?

ive been making a effort to increase inventory for my shop. I am getting more sales but the only things that are selling are mainly my destash patterns... Dont know what to do (other than improving my pictures) what im doing wrong? or need to change?...

also really dont understand how to use stats to my advantage
would appreciatate your advise ... thanks in advance
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Re: how can i improve my shop so that i sell diverse inventory from my shop?

I would suggest that you work on your titles and descriptions and tags. Think like a shopper. What would you search for if you were looking for your items. Phrases work better than single words. Your descriptions could use some work as well. They need to describe everything the customer cant see in the picture or feel in their hands. I only looked at a couple of listings but neither of them included any measurements. I would also suggest you ship internationally... you are limiting your own customer base by shipping only within the USA. Canada, Australia, and the UK are all easy to ship to. I would also remove the line about asking you about insurance for shipping over $40... insurance is for you the seller not the customer. The customer is always insured through Paypal and their credit card. They will get their money back regardless of what your policies say. Hope that helps a bit... good luck with your shop.
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Re: how can i improve my shop so that i sell diverse inventory from my shop?

thanks for taking the time to check out and comment... will start working on your suggested improvements. have a great week tonya
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