I would suggest that you work on your titles and descriptions and tags. Think like a shopper. What would you search for if you were looking for your items. Phrases work better than single words. Your descriptions could use some work as well. They need to describe everything the customer cant see in the picture or feel in their hands. I only looked at a couple of listings but neither of them included any measurements. I would also suggest you ship internationally... you are limiting your own customer base by shipping only within the USA. Canada, Australia, and the UK are all easy to ship to. I would also remove the line about asking you about insurance for shipping over $40... insurance is for you the seller not the customer. The customer is always insured through Paypal and their credit card. They will get their money back regardless of what your policies say. Hope that helps a bit... good luck with your shop.