exactly, you can have a great product but without marketing how will people know about it? So my question to myself is how much can I budget for marketing? I decided on $5 for the etsy searchword and $40 on Google adword for this week. No sales yet, true, but traffic to my site more than doubled the first day (i started monday) and tripled as of today. I've gotten 100 views today. So if I sell 3 average priced items it will pay for the advertising. Is this logical thinking? We need to be aggressive to get ahead right?