I'd rearrange your titles, so the first 3 words are most important, this for eg
http://www.etsy.com/listing/108259966/java-jacket-reusable-beverage-sleeveThe first words that spring to mind is a coffee cozy, this need to be at the top of the title, then follow by other keywords and phrases. To get an idea what is most searched for, head to the front page and start seeing what folks are shopping for. So maybe opt for 'Coffee cozy, cup sleeve, blue green beverage accessory' I'm guessing 'shirred' won't be high in search, from a buyers eye, they probably won't know what it means.
Hope that helps!