Exactly - it's all about the right views! I've had 7,720 views so far this month, which is about 1,000 less than last month, but I've had more sales. Why? Because last month my cake toppers got a ton of hits off of reddit. My views to sales ratio is fairly low anyway, because my Daleks have been featured on a number of blogs. It's awesome that they're out there, but if people are just looking because they think 'Oh cool, a geeky item!" and not because they actually need cake toppers, those views aren't likely to translate into sales (unless they stumble into the rest of the shop). Not that I'm complaining about it, but views =/= sales.