Good for you Jenn!
I'm another seller that worries about pricing pretty much all the time. When I started I had my prices much lower than I do now, and my customers at the time were friends and family, and they were already complaining about my prices because of the price difference between my handmade item versus similar items you find at Walmart. We should never be compared to items sold at walmart! After I raised my prices the first time, I was still having fellow sellers here telling me I obviously was not paying myself much per hour for my crocheting since it says in my listings that it takes 40 hours of careful work to create my items. So, I raised my prices again. I then had someone tell me that my prices were way too high!
I also feel it is really hard to make my prices at a point where I get a decent wage because so many other sellers in my category sell their stuff for SO much cheaper. For example, there is a seller that sells an item very similar to one of mine, and she sells it for less than HALF of what I do. I'm wondering when looking at the two similar items what buyers will do....I'm giving it time before I consider lowering my prices because of this. But just as a whole, my prices are higher than others, and I'm always afraid that will make buyers go to another store.
I don't do this as a full time job; its more of a hobby that I do 40 hours a week. :P Since it is summer and my items are for the fall/winter, my income from this is next to nothing right now, but I don't need income from this to get by. This also makes me want to lower my prices..but at the same time, why do this 40 hours a week for only a couple bucks an hour? Our time is worth more than that!
I would love for this whole pricing thing to just figure itself out...but I don't think it ever will! :P