Was a leader on the Wanelo team, but left the team due to moral reasons. But I learned quite a bit while I was there, mainly self taught as you mentioned it isn't too user friendly. Their blog has helped A LOT:
http://wanelo.tumblr.com/Don't give up on it, it is my highest traffic source outside of Etsy itself-got a brew book trending on pg 4 on there right now for a few more hours here.