July 2012 was my second best month last year, just behind Christmas. This year, July was my worst month so far (both in views and revenue). I started doing the Search Ads, and it did give me some sales and it is being worth it so far, but it still does not compensate for the huge drop in views and sales.
There is a shop that started selling money clips very similar to my plain best selling money clips. Her pictures are also very similar to mine, but her price is lower. This happened around March, which is also when my views and sales started to drop. My bullet money clips views and sales didn't drop as much. I am now trying to get more successful items out there...
Hopefully you are right Cathy and it will get better. My fingers are definitely crossed. Thank you for the insight.