Former_Member
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Tricks and Tips for Search Ads?

I have a very newly opened shop and am working on getting more views and sales. I tried search ads a few weeks after opening shop and found that they did not generate many views.

At first, I just decided to feature all my items in search ads but quickly learned that I needed to narrow down the keywords I was using. I narrowed it down to a the most important keywords and items, but still only had 6 views over 2,300 impressions. I decided to put the search ads on hold until I revamped some pictures and had more items in my shop.

Once I get my shop to where I want it, I would like to try search ads again but don't know if there are tricks or tips for getting the best results. How have you used search ads most successfully? Thanks!
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Former_Member
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Re: Tricks and Tips for Search Ads?

I'm using search ads this week. I'm using most of my shop keywords based on advice from another seller who's had a lot of success with search ads.

So far I've only spent $1.96 of the $5.00 I invested. My results since Monday are:

Impressions 1,981
Views 10
Favorites 2

I had one sale yesterday that came from a search but it wasn't from search ads. It was worth a shot but I doubt I'll do it again.
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Former_Member
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Re: Tricks and Tips for Search Ads?

Paid: $26.42 USD
Impressions: 28,317
Views: 252
Favorites: 47
Orders: 1
Revenue: $30.00 USD

These are my stats. I've used it a few times, and haven't discovered any real trick. Views just seem to be low for it. One thing I have done is choose specific items in my shop that are popular and more likely to get views, but didn't notice a difference. Also, like you said, it's important to edit search words to the most relevant terms.

Would love some advice too!
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Re: Tricks and Tips for Search Ads?

I did search ads too for a while. These were my stats.
Spent
$23.83 USD
Impressions
22,983
Views
148
Favorites
3
Orders
1
Revenue
$9.94 USD

I started out running them for all of my items, but for the last couple of weeks I only ran them for my vintage ring. It didn't seem to help much with views either way. Maybe promoting just one of my less expensive items would work better, but I don't want to spend $5 to make a $10 sale. I considered promoting just my veils, but I decided to just advertise on a wedding blog instead.
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Former_Member
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Re: Tricks and Tips for Search Ads?

Thanks for the replies! I'm glad I'm not the only one who struggled with getting exposure from these ads.

Does anyone know how search ads are filtered? On the stats page, it breaks it down by individual keyword. Does it ever combine keywords for more effective search results? It seemed like for me, someone could search for "blue shoes" and hit on anyone of my "blue" jewelry or keychain items. Can someone provide me with a source that explains how the search ads are filtered?
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Former_Member
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Re: Tricks and Tips for Search Ads?

break it down to just a few items, and use as few keywords as you can

do not use color keywords

if you use, say "black", to draw traffic to "black lace ___"

people searching for
black and white photos
black keychains
etc

will see you item, wasted impressions
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Former_Member
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Re: Tricks and Tips for Search Ads?

Good tip Steph.
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Former_Member
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Re: Tricks and Tips for Search Ads?

when I do use it, I get 1 view out of 100 impressions on average, and that's supposed to be really good
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Re: Tricks and Tips for Search Ads?

I did my first search ad maybe 3 weeks ago? I tried to use as many of the keywords as I had..mind you i had no idea the do's and donts etc. I spent 5 bucks for it. And it brought me two sales....And I've been struggling to make a sale on here so for me that was awesome..
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Former_Member
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Re: Tricks and Tips for Search Ads?

Heather, that is pretty awesome. I guess it was worth the $5.00 for you.

I went in and removed a lot of the keywords on mine after reading Steph's suggestion. We'll see if it helps get me more views and maybe even a sale.
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BROOMCHICK
Inspiration Seeker

Re: Tricks and Tips for Search Ads?

I spend $5 / week
------------------------------------

Total spent: 171.26
Impressions: 140,053
Views: 1,489
Favorites: 161
Orders: 31
Revenue: 1,330.00

Today was the first day I actually looked at my stats and I was very surprised. I started by featuring just a few items, then after a few weeks I changed it to feature all items. I wish i would have started the other way. Gathering stats from the Search ads is key and I think after having a little bit of stat history to look over I should re-arrange my keywords and place the most popular KEYWORDS "viewed" per "impressions" into the most popular ITEMS "viewed" per "impression".

I also plan on studying the photos that are from the most popular ITEMS "viewed" per "impressions".

It seems like the most logical thing to do. Wish me luck!! I'll post results in a month or so.

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BROOMCHICK
Inspiration Seeker

Re: Tricks and Tips for Search Ads?

Oh! Also I think that i would also narrow the listings I use in my Search Ads to the 5 or 6 most popular, just to see what happens. (fingers crossed)
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