Titles, tags and descriptions, a little lost. Am I headed in the right direction at least?

[Former_Member]

Hi everyone,

Over the past week I've been trying to work on a lot of my photos, tags, titles and listings for much of my shop. I've added about 2 listings a day and have had hardly ANY views. Today I've had 15, and 14 were "direct traffic" (which always eludes me). Am I doing something wrong? I have always been a little confused with SEO and not sure if I'm doing what I need to. How long do changes and new listings "take" to start to get traffic?

When I first began Etsy in 2012 I had about 20-100 views a day, and a couple sales a week- which I know for some sellers is nothing! Not sure if that traffic could be contributed to using search ads at the time, about a $30/month budget. I did take some time off, could that have done it?

Here are a couple of my newest listings, can anyone give me some insights or feedback please? Are my prices too high?? Any help is genuinely appreciated!!

https://www.etsy.com/listing/206390868/bridal-flower-crown-white-and-cream?

https://www.etsy.com/listing/206441426/autumn-wedding-floral-crown-fall-hair?

[Former_Member]

Almost 3PM EST and 1 view from Search, and it was an older item. Is this normal for newly listed items?

[maydaylabels]

It generally takes a bit for a newly listed item to attain full relevancy for a search phrase (a week or so). This is because part of the algorithm is shopper behavior (hearts, clicks, etc. from search).

Most of your stuff is bridal (if not all of it); as a weddings seller, you probably know that this is a low season for that category.

[Former_Member]

Thanks for the feedback, I had no idea it could take that long for full relevancy! For some reason I assumed items would be visible and show in search results after a few hours of listing! That does make a lot more sense now, I didn't think my SEO was that bad! HAHA

I know the season being slow, I just wasn't sure if the very low views could be a bug or some other issue I was not addressing.

[maydaylabels]

They are visible and show in search results right away (or at least, within hours) but they don't (generally speaking) start off at the top of general searches.

[Former_Member]

Katrina,

The easiest way I know how to explain SEO is to think about how you would say to your girlfriend 'Hey look at the cool new xxxx' that i just finished making, and then use the xxxx as the basis for your title.


So on your
""Bridal Flower Crown, White and Cream, Woodland Wedding, Ivory Floral Hair Wreath, White Flower Festival Crown""

based on your title its difficult to tell whether or not you are selling a crown or a wreath. Are the flowers real? What kind of flowers are they?

An item is 'relevant' if its what a person is looking for. For example, you want to go out to the mall for dinner. So right now, the only potentially relevant restaurants are the ones at the mall. No others matter.

So your initial search would be 'restaurants in the mall in Hudson Falls'.

Then you decide that you want a burger. So if the restaurant in the mall doesn't serve at least one burger, its no longer relevant either.

Your search has now become 'restaurants in the mall in Hudson Falls that serve burgers'.

So now you've found the best burger joint in the mall and start looking at the menu. You decide that you want cheese on your burger so any burger that doesn't come with cheese is no longer relevant.

Your search has now become 'restaurants in the mall in Hudson Falls that serve burgers with cheese'.

And by the time you are done, you the customer will have the perfect burger.

All the other restaurants in town may have great food but their meals just aren't relevant.

[GothicGraceJewelry]

Great example Crochetgal!

[Former_Member]

I think that is a great explanation crochetgal! I have a question, is it better to have the product descriptors in the title of the item or in the tag listings? I have seen it both ways but title with a bunch of words turn me off when I'm searching. Thoughts?

[Former_Member]

Crochetgal-Thanks for the example! There is so much mixed information in some threads, it's hard to get a good understanding when thinking about titles. I've researched a bit for the floral crowns and many sellers have bunchy titles like that. I used to create titles a bit differently, something like "" Ivory, Cream and White Bridal Fabric Floral Crown"" which sometimes works. Which is better?

Views have improved, a little. Probably thanks to you all! :)