Tips on maximising on the clicks in Etsy shop

[Former_Member]

Many of generally find getting a lot of views in our Etsy shops, what is the best way of converting these clicks/ views into orders?

[Former_Member]

I just stated promoted listings for the first time this month, will let you know the results as we get further with it... my $1./day budget has given me 8500+ impressions, 73 clicks and no orders yet.

Has been running for 9 days so far... what i know about impressions, clicks, orders/revenue ratios is this is I'm getting about an 8% click through rate. 9 days is nothing to judge this upon, but surprisingly, I'm seeing some valuable search term data that I didn't have before.

Standard industry online advertising that hits 2% or higher click through rate is considered successful, so I'm very happy actually with my numbers.

Bigger daily budget would have a bigger impact, I'm just not in that position yet to increase it.

You have to do what works for you and how you use the data can have a bigger impact on your sales...

Set a realistic goal and look at how much you can spend. Advertising is a long term commitment, just like selling or creating, you won't see anything happen overnight.

Basic formulas for you:
The formula for calculating CPM based on CTR and CPC is:
CPM = 1000 × CTR × CPC

The formula for calculating CPC based on CTR and CPM is:
CPC = CPM / (1000 × CTR)

The formula for calculating CTR based on CPM and CPC is:
CTR = CPM / (1000 × CPC)

[Former_Member]

Unfortunately for me clicks and views and even favorites have no direct relation to orders. Sometimes I get hundreds of views and no orders, sometimes 30 views a day and 3 orders!

It makes no sense....

My goal is now to not get lots of views but views from people that would buy. Quality over quantity.

[JBDRusticOrganic]

Sorry but what do CPM, CTR and CPM stand for? I got the click through rate one but couldn't work out the rest. . .

[Former_Member]

CPM = cost per thousand impression

CTR = click through rate

CPC = cost per click

[JBDRusticOrganic]

Thanks ;-)

[Former_Member]

Allies, thanks for sharing the definitions. :)

[salvagedstudiomke]

I just really started actively selling my new line of work in February and started using promoted listings in early March. It's definitely worked to bring in lots of views, faves and sales for me.

However, I've spent what I've made in sales through promoted listings. My hope is that those customers will be repeat customers at the holidays for gift shopping.

For now, I've turned off promoted listings and am working on perfecting my titles and tags for better SEO. I've recently seen a few views come in from Etsy google ads which I'm excited about.

[salvagedstudiomke]

Pooja,

I just looked at your shop and love your crochet work! I have two suggestions for turning views into sales:

1) Use models, especially for the kids' items. Since your work is wearabe, I think seeing how it looks on someone may help buyers' decide to order. Those lovely little dresses and hats would be even more charming viewed on cute kiddos.

2) I think your items might be strong sellers for gifts, especially the childrens' items. Try re-writing your items descriptions with gift giving in mind. "This froggy hat makes a great gift for grandchildren..."

Hope my words are of some help. By the way, I'm a crocheter and yarn addict, too : )

Best,
Rach