I really just started putting my shop together too. I'm always trying to make my photos better, just made a light box tonight from online tutorials (easy to find). One other thing that was difficult for me was deciding to streamline my work. I had a bunch of different types of things, fine art, books, clothes, paper crafts, etc. etc. and my shop was just really hard to look at, all over the place. I decided to focus on just vintage finds and crafts made from vintage materials and I think it's working better. There are lots of shops on Etsy, so try to find your niche!