My father always called my mom Darcia Maria Sweety Darlin. She taught me to sew, and if she were alive would be so involved. However sadly she isn't with me anymore and it was only appropriate to pay homage to her.... so SweetyDarlin.
I have a wide variety of items and try not to limit myself because I don't want to have multiple shops, so I just stick with my same name and put it on EVERYTHING! I have a changing banner for seasons etc like google (sort of) so that nothing is ever focused on a single item.
I think something that is close to your heart is the way to go, but that is what worked for me.