The worst month for 4 years on Etsi

Hello everyone.
I do not like to complain, but I compared the number of sales in September 4 years ago and the result I'm really don't like.
In 2013 in our store was much less items with not very good pictures and not very well tags. But we had more orders than in September 2016. During the spring and summer of this year we have just returned buyers. This is great and I am very glad that people come back, but where are a new buyers? We have about 200-250 views every day and I see many our items on the first pages when typing some our tags. But in this month we have only one order. Something is wrong with our store?
I begin to lose hope to have Etsy the main source of income, as it was before.
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