Switching up your keywords - what's your strategy?

Hi all!

I've been looking at my listings and trying to swap out keywords that aren't performing well for new ones. Trouble is, Etsy will only let you look at specific keyword stats for a listing for up to a month ago. I'm trying to switch up keywords for Christmas products in anticipation of Christmas, but obviously people haven't been searching for Christmas products as much in the past few months so I don't have a lot of data.

Any tips for working around this? What do you do to refresh and update your keywords for seasonal products?
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