Mine is similar to Ariana's. I started with just a free Blogger url (nutmeganblog.blogspot.com), then bought nutmegan.com and redirected my blogger to that url. My blogs do come up in Google searches (especially "diy" blogs) and end up bringing traffic to my Etsy site. They also give me something interesting to post on my Facebook page, which then redirects people to my shop also. Eventually I want to make my website more than just a blog, but I think even now it's worth having. Oh, and you can put "Etsy mini" on your blog website, which is great! It's, well, like it sounds, a mini version of your Etsy shop.