I get all excited when I click on my shop stats and see hundreds of views (normally it's anywhere from 0 to 50 on any given day), lots of favorites and a sale. I say "wow!!! I must have been featured somewhere!" then realize that the last time I checked stats I selected "past 7 days" as the default and forgot to change it back.
**sigh**
That being said, my stats have really spiked today, most likely due to the WTF thread that inspired so may shop and listing hearts on Etsy. :)
