I have to agree, it seems like a lot more work to turn on and shut off listings, I would raise my prices. If they sell at $34.95 then why not? Heck maybe $40 would be better!! It's obviously taking you a long time to make these. For me anything that I am selling for $40 better take less than 2 hours to make, so if it's taking you longer, why not get paid for your time? You may find yourself getting lost in searches when you start taking stuff up and down, and this could prevent people from finding you at all. Personally I would rather make more money and spend less time. People buy purses for thousands of dollars, but those purses are really not that much different than the ones you buy in Target, they are just marketed as "high end". Do the same for your hats and enjoy less sales, but more income. Someone said on here once, and I thought it was pretty smart .... you are not your market. You may not pay $40 for the hats you make, but people who can't do what you do will.
Rachel