Hi, Aron, my approach has been to have ongoing mini-goals. My first goal was just to open my shop with at least ten items. Then I set myself the goal of adding two new items each week. (By now, I'm usually adding more.) Next was to set up Pinterest, then Twitter, then to join teams and participate once daily, then to work on my SEO.
I try not to make sales my goal b/c buyer behavior seems too far out of my control. Instead, I work on what I can manage--increasing visibility for my shop.