In my humble opinion, this change to relevancy is the best thing etsy has come up with in my 2.5 years selling here. It's ludicrous that when I started listing, I actually had an item named 'Andromeda Necklace', yet wondered why no one was viewing my item. I made this mistake when opening my etsy shop, because it sounded cute. Then wondered why I was getting like 10 views a week. WHO is going to go to the google or etsy search bar and type in 'Andromeda Necklace' or any other obscure title? No one. Etsy is now encouraging everyone to title and add keywords that are the actual terms searched on google. This is BRILLIANT and GREAT for your business.
I spent thousands of hours last year reading literally thousands of pages of google search info on how SEO works, branding, developing my style, researching materials, finding suppliers that were ethical, etc. We are talking THOUSANDS of HOURS. Why? Because I'm serious about my business and standing out means investing time, money and 105% of my energy into building something amazing. You really do get out of your website exactly what you put into it. If you spend 5 minutes on etsy/research a day, expect to have low views. I spend 12 hours a day on my etsy website, creating and marketing, etc. And business is better than ever. I'm making a kick ass living at this and FINALLY all of those hours that I spent building my business are paying off. I'm a (3 year in the making) overnight success. :)
I've been featured in the etsy finds emails a few times, and I'm on the fp a few times a month. It's not because I'm bribing anyone, or amazingly lucky. I'm in over 2,300 treasuries. Want to make the fp? Make treasuries. Don't want to take the time? Then don't complain about never being there. You know those people that everyone despises because they are always popping up on the front page? Most of them are making over 100 treasuries a month. It's simply volume. If you are on 3 teams that require 25-40 treasuries a month, then you are being put into a LOT of treasuries and your chances of being picked for the front page are AWESOME. A lot of these people spend 4-5 hours a day JUST CURATING TREASURIES. That is dedication. And they deserve the recognition for working their asses off to promote their businesses.
The new treasury system allows any one of us to make as many treasuries a day, ever day. Are you taking advantage of it? I am. I curate 10+ treasuries a week for fun and for the teams that I am on. The more treasuries I make, the more views and sales I get. I quit making treasuries for a week, my sales drop significantly. The etsy finds emails link to the treasuries more than they link to individual items or search terms. Another thing that successful treasury teams do is 'blitz' the treasuries with team curations using the search terms that the emails take you to. You click on 'BLUE SUEDE' in the email, it takes you to the treasuries and pulls up every one listed with the terms BLUE and SUEDE. So their items are seen by the tens of thousands, if not hundreds of thousands, of people that click from those emails. THIS IS HUGE!!!
There isn't a magic bullet, magic formula or magic title/ keywords that will guarantee YOU sales. What I'm doing is working for me right now. I've changed all of my titles and keywords when needed (twice already this year!) or if I'm getting a lot of views but no sales. It's a continuous process. Let your shop wording get stagnant and google will drop your listings like a hot potato. You have to update and change the wording regularly and BE SURE that you don't have multiple listings with the exact same words to get listed in the google results. It's all about keeping it fresh and new in your etsy shop and if you aren't getting the results you want, then kick it into high gear and get your shop ready for the holidays. Shopping starts in September and etsy is bringing in PLENTY of shoppers. The only question is 'How are you going to entice them into your shop?'
