I've been doing a lot of researching and reading about SEO - Post Panda and Penguin updates. The changes from before the creature changes to what SEO looks like now seems to be a Mars/Venus type thing.
I want my shop to succeed, be seen and rank highly in Browse and Google but can I do both at the same time?
Is Etsy using the same set of SEO criteria that google is using?
If not who do I optimize for Etsy or Google?