Hello Maya,
Thank you for the great idea with getting feedback about weak sides of the shop. It will help us perform better!
As for your shop, you sell great useful products, but there are some areas for improvement
1. Number of products on sale. I was reading Etsy searching engine more effective with the shops with average number of products about 180. Both our shop has a window for improvement in this field)) And I start to fill in my shop actively after some period on hold.
2. The first product might became more attractive for customers if it would be colorful.
3. The cover photo of the shop could be different from brand photo. Might be some desk or working place with your planner would better represents products of your shop.
I wish you great success with your shop and waiting for comments about my shop from other participant with impatience)))
MY SHOP:
https://www.etsy.com/shop/france4you