Promoting Help. Is Twitter worth it?

[Former_Member]

So.... in the past month and a half, my shop has been dead. This has completely thrown me through a look, or ten. One of the biggest reasons I'm so lost with the sudden fall of traffic is just before it happened I got advice from a number of different people on how to make my shop better. Clearer/better pictures, More relevant tags and titles, (SEO can always use more work... i know)) Edited policies and my profile. I've started to actually use my Facebook fan page, and pinning items on pinterest after uploading them here I've even started to raise my prices to seam more reasonable for the materials I use... The only thing I haven't done is twitter.

But I did all this work to get more traffic into my shop to better it but it seams to have only gotten worse!!! Anyone have any thoughts or ideas. I'm getting really discouraged here. I understand that Jewelry can be a difficult medium on etsy due to similar shops. But i just don't get how my shop got so bad so quick. :(

[Former_Member]

I've even been posting in Team forums and making treasuries! but still nothing.

[Former_Member]

Hi Sammie,
Your white background photos really pull me in. Keep going with that. Until you have time to rephotograph more work (takes forever, doesn't it?!) Maybe you can rearrange your shop so the first page is filled with your eye grabbing photos.
Word of mouth is still one of my favorite things, don't count that out! Good luck to you! I bet by Valentine's Day you'll be swimming in sales!
Alexis * Alexis Romeo Jewelry

[Former_Member]

Hi Sammie,

I love Twitter. I have received sales from it and some of my customers follow me. BUT! I typically use twitter to network with sellers (and media people) and to connect with my clients. I post new blog updates and my current coupon code.

I would be careful using Twitter by only posting links. Twitter takes time to establish a responsive following so I wouldn't say it will give you sales instantly.

Also: some of the pictures on your first page, and your avatar, could still use some brightening. And for jewelry, I would try to fill the title (140 characters I think) with relevant keywords, if you can.

I hope this helps!
Brittany

[Former_Member]

How many followers do you have on Pinterest & Facebook? You need a lot for those sites to actually bring you visits. I get a lot of visits through twitter but most of my customers are telling me they find me through a Google search. That is SEO at work there.

[Former_Member]

Rather than focusing all of your energy on Twitter, keep that in the back of your mind while you are working on your SEO. For example:

http://www.etsy.com/listing/115883134/pearl-wedding-earrings-swarovski-crystal?ref=v1_other_1

You are getting there, however you have a few tags that made me a bit cringey, i.e. cheap wedding; I don't know about anyone else but that is not something I would search for when looking for wedding jewelry. And one really key one you are missing: "wedding earrings"; how many people would search for this? Lots! It is in your title, add it to your tag. Look through the rest of your items and make sure you are not using ANY one word tags and that all your tags are keyword search phrases that match your titles.

Keep working on your photos; make sure everything is cropped appropriately and that items are centered in the picture. Make them as bright and saturated as possible. Keep those backgrounds white.

It is hard work I know but if you continue with your efforts they will pay off!

[Former_Member]

Yeah I only have about 30 likes on facebook and 1 follower on Pinterest. I do the best I can with word of mouth but sadly its not going anywhere.

I suppose I'm just lost with the promoting aspect.

Fixed the tags on the wedding jewelry and some other items best I could. I just don't see what else I can do. the photos are the best i'm able to do, I've tried using photofuze to at least try to brighten my pictures up but it almost always messes with my pictures. Blurry, "dream sequence" and messing with colors. :(

[Former_Member]

The photos on white are significantly better. Just zoom out a bit on some of them so more of the piece is viewable
With a quick glance I can see you have plenty of room to grow when it comes to fixing tags and titles. It's time consuming, maddening work but it makes a difference
There are teams that focus on just helping with those sorts of items
Go to them
Ask for help
I'm on one that I love
You can probably find it by checking what teams I am on
Commitment Team

[StarJewels]

The photos on the bright white are much better. I would retake all those dark ones you have taken on the wrinkled sheet or whatever that is, and the colored backgrounds. Taking better photos helped me a lot with views and sales, as did increasing my quantity of listings.

[RedOakImages]

I've found that blogging and twitter help me the most.

[Former_Member]

https://www.etsy.com/listing/487308694/womens-boho-skirts-maxi-dress-gypsy?ref=related-1