I recently made a purchase for a popular Etsy shop and so was looking forward to receiving my package so I could 'see how the big boys do it'.
I was very disappointed when it arrived in a very cheap and damaged envelope, with a scrappily folded bit of paper quickly printed out and for some reason stapled together to within an inch of it's life. The best part was a little box but inside the item was in a polythene bag. However the item was lovely!
Slightly and further disappointed, as I was prompted to buy the item when the seller posted in a team offering a free gift so they could make a landmark sale. I had wanted to buy from the seller for a while so I thought why not now. I've got the item I wanted which is the most important thing but feel a little disappointed when not even a little thank you note appeared.
I'm very young in terms of the Etsy life cycle but I take such care to wrap my items prettily, write a little note, give a free small token of my appreciation and put it in some nice outer packaging. I want my customers to feel like their purchase matters to me and that I'm thankful for their custom. After all, it takes hardly any time or money for me to do this.
Just wanted to point out to new Etsians that simple but thoughtful packaging is definitely something to think about!
You want to leave your customers 'on a high' at the end of their experience with you. That's what will make them come back!