I think since your product is SO unique you can really market it from the uniqueness angle! Love the idea of morse code bracelets; I hadn't heard of those before. That's where it gets complicated, though: most people probably haven't heard of it, so you'll have to find a marketing angle that matches something they HAVE heard of so people will find your products. But I find that challenge fun! ;)
Have you thought about typing and printing the words that you're using in the pictures? The handwriting is nice and all, but typed might look a bit more professional and give your photos an edge.
I also looked at your tags and you've got a lot of one word tags; it's usually recommended that you use two and three word tags wherever possible because that way you're able to fit more keywords into your listing and be more relevant to search.
