This is my second "holiday " season on Etsy, and I have learned alot in the last year especially.
November goals:
Boost number of items overall to support both craft shows coming up and Etsy shop
Started planning to make duplicates of items, all items no longer OOAK
Participate and advertise for Small Business Saturday
New bib design, rolling out this week
Holiday items, get up and in shop in next week
Phasing out old bib designs, offer on sale
Phasing out old diaper clutch design, already on sale
More diaper bags
More organic items
Get through my November craft shows!
Lessons from October:
It is okay to take a break/breather before the Holidays
Evolving what products work and phasing out what doesn't is a good idea
Don't take yourself too seriously
DON'T set sales goals. Frankly, the market determines your sales, not your own goals for sales. Do your best, add to the shop, and find other avenues too (craft shows, consignment) to get your items out there.
And most importantly, remember and remind yourself why you do what you do, and make sure you are still having fun doing it!