Dear Chantelle,
Here are a few articles which may help:
HOW TO MAKE YOUR PHOTOS PUBLICITY READY
www.etsy.com/seller-handbook/article/how-to-make-your-photos
HOW ETSY SEARCH WORKS
www.etsy.com/help/article/34234144469
TIPS FOR GETTING FEATURED ON ETSY
www.etsy.com/seller-handbook/article/tips-for-getting-featured
CREATIVE WAYS TO GIVE BACK
www.etsy.com/seller-handbook/article/5-creative-ways-to-give-back
and here is our advice for what it's worth!
1.) TITLES: Concentrate on the first five words of your listing and match them to the most likely words a potential customer would type. Use the Etsy search bar to assist you. Start typing a potential search and stop, Etsy will make several suggestions and many shoppers will click on these rather than finish typing their search terms. Match them.
2.) Item description: You may not realize it, but the first two or three sentences of your listing will appear on Google searches and when you post links to your listings on Facebook or other sites. We recommend including the best sales pitch you can make at the top of your listing.
3.) WORK ON YOUR TAGS: Put yourself in the customers shoes. We recommend taking a step back and looking at Etsy differently than you are accustomed to as a shop owner. Use the Etsy search bar and go shopping for items similar to the items in your shop from the customers point of view.
Let us know what you think,
Richard and Tatiana of Design's the Limit
Etsy Giving Team www.etsy.com/teams/18569/etsy-giving-team