This is my first Cyber Monday on etsy but I'm thinking that folks are spending online time on other websites, going after the big ticket electronics and appliances and such (things you'd find at Office Max, Best Buy, Sears, et al.) to take advantage of free shipping and sales. Those places typically send out a ton of advertising, lol! Also, maybe people are just plain shopped out after prowling malls all weekend. For those reasons, I really have no big expectations for today, although in the days approaching Christmas, perhaps sales will gain some steam in general.