Need Help! Have views but not alot of sales! Why? Need advice

[Former_Member]

Hello, I am asking for my teams help! I have upwards of 33 + views each day with only 1 or 2 sales weekly. I am asking for insight. Please take the time and provide insight, good, bad and ugly.

Thanks,

Vanessa Mueller
Marina Cottage Soap Co.

[ReStyleGraphic]

Hi Vanessa, I like your store. But I do not really like many of the photos. They are dark. The buyer can see our product only on the photo. Therefore the photo has to be appealing. In addition 20 listings it is a drop in the sea Etsy. I have met here in the forum the view that the permanent sales begin when you have at least 50 listings, better 100. The more, the better. Good luck and good selling!

[MaxplanationPhotos]

soaps are now just as saturated as jewelry :( I would agree on the pics. There are a few top shops on etsy that are taking their soap photos outside near trees and grass...must be working :)

gives the product the feel that it is all natural...just an idea

[SnarkFactory]

Hi! I can help you a little!
First, how many views you get isn't a very reliable metric when gauging your "success" on etsy unless you keep track of where they are coming from. If you have views from search, categories, or browse that's good. You'll have a fairly large chance of those views turning into sales. If you are marketing on social networking sites, those views could also be important. One view from a direct search could be more valuable to you than 600 views from teams or tumblr (just examples).

Another thing, you should have a uniform or cohesive look to your products. Check out any successful shop on etsy and you'll see that there are repeating qualities in their shop.
For example:
http://www.etsy.com/listing/156632963/solid-shampoo-bars?ref=shop_home_active
http://www.etsy.com/listing/156835999/natural-baby-soap-beach-bums-skincare?ref=shop_home_active
Those are two similar products, but if I were browsing on etsy I wouldn't be able to tell the two products belonged to the same shop. That's not good. An effective branding plan builds confidence and right now you aren't using it to your advantage.

Another thing, it's a slow time on Etsy. Make your shop look as appealing and put together as you can so that when the holidays come, you're ready.

One last thing, 20 items is not nearly enough. Luxurious items like specialty soaps and sprays are in an extremely saturated category. Many shops offer entire product lines with a huge selection of scents and ingredients. Choice makes shopping fun! You should try to offer more variations on your products. Think like a customer and be as objective as possible and ask yourself, "would I trust this retailer?" All they know about you is your photos and your descriptions, make them count.

Good luck to you!

[Former_Member]

That is good to know about the direct search. I have view as well, but I have not had hardly any sale. I was always wonder what I have been doing wrong as well.
It good advice that add more items and better pictures.
Thank you Vanessa for start a discussion on this matter.