Loss aversion marketing

[LaurasLastDitch]

I just found this blog post about how to frame NOT buying your item as a potential loss. Very interesting, and I think it's pertinent to us Etsy sellers.

http://www.neurosciencemarketing.com/blog/articles/loss-winning.htm

With this in mind, I'm thinking of adding a phrase like "When you buy vintage, you buy once. When you buy new, you buy junk." (Of course I'm not referring to you handmade people as being the junk, just the store junk!)

[ArtEllen]

Hmm. Interesting idea. I'll have to try it out on the next piece I list. Keep us posted & let's hear how this turns out for you.

[herie7]

Interesting article - I may use it for some of my knitted items.

[Former_Member]

I'll have to go check out the article, it sounds like a good read.

I like the idea about your phrase...but unless you are going to include the disclaimer you mentioned above it might come off a little harsh.