Former_Member
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Keywords to my competitors

Hello everybody. This is my third day on Etsy, and have had 90 views and 302 likes. These came mainly from teamsharing, not so much real customers i guess.

What i have learned so far is that if i can find my competitors, i have the key (or one of them) to my customers finding me. The thing is, i am not able to find my competitors using the keywords i thought would work. I make analogue collages from paper and carton, -not prints from collages-, mainly from vintage magazines from the 1920s to 1960s. I do NOT provide materials.

My question is: could you please think with me what better search words to use? Should i use the word "gift" in my titles for example? Any other tips as far as shop appearance is also very much appreciated. Thank you in advance!!

Please forgive me if this is not the right place for this question. I thought it might be, but if not please redirect me.
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AdriLunaStudio
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Re: Keywords to my competitors

Do you know how to use Google analytics? If not look up how to because it looks daunting but is not and then do a website search on your competitors site. You get their most popular search terms.
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Former_Member
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Re: Keywords to my competitors

oh, thats a good tip. I thought google analytics was only for if you own a website. never thought to tie that to etsy listings. I look it up. Thanks!
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Re: Keywords to my competitors

I would like to use Google Analytics, but I'm still a noob when it comes to things like coding. I set up a partial account, but it's asking for additional search engines. Should I try to add Etsy as a search engine?

If so, how do I do that?
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Former_Member
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Re: Keywords to my competitors

Hey Daryl Ann, so i found this link on an other team. I'm checking it out now. Hope this helps. Greetings from Holland :-)

http://www.littlewants.com/google-analytics-for-your-etsy-shop-the-beginners-guide/?utm_source=ETSY&...
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Re: Keywords to my competitors

Google Keyword Planner, sign in, it's free and find your keywords, specific for your products. It takes time and work, but eventually you will get good and fast at it!
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Former_Member
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Re: Keywords to my competitors

thanks Patsy. that's a new one also for me. i'm checking it out now :-)
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Former_Member
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Re: Keywords to my competitors

Dear CaptivatingCollages,

I took a look at your title tags as well as bottom tags, and I would say that that is where your main issue lies. You're doing a good job using the space allowance in your title tags, but you need to diversify those a quite a bit, and your bottom tags are much too short - you're allowed 20 characters per tag (!) - and aren't necessarily full key phrases.

When making tags, you need to get in the head of the customer. If I were looking for a collage like yours, I would probably type in something like: "collage art" or "mixed media collage". I took the liberty of checking and those searches yield 238,649 and 121,401 results, respectively. Those should be your first tags! You can follow those with specifics/alternative keywords and general uses. For example, I would make title tags for your black and white collage listing read like this:

<< Mixed Media Collage, Collage Art, Black and White Print, Mixed Media Art, Black and White Decoupage, Vintage Style Print, Unisex Gift>>

As you can see I am using may of the keywords someone who is looking for this type of purchase, but I am mixing up the phrasing because not everyone looks for the same thing. Moreover, words that don't exactly describe your product - in your case this would be "prints(s) - can and should be used because for one, not everyone is great with synonyms, and two, people looking for similar products might like yours just as much or better. Also, please, please stop using words like of, and, or, etc., - prepositions are a waste of precious real estate when it comes to tags, and don't count as keywords or parts of key phrases!

Hope this was helpful!
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Former_Member
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Re: Keywords to my competitors

I saw you comments a little late. thank you SO much for taking the time to do this. It is very much appreciated!! i tried to optimize a listing to the best of my abilities ingraining all the things you said. This is it.
https://www.etsy.com/listing/399205283/mixed-media-collage-original-modern-art?ref=shop_home_feat_4
thanks again!
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