I consider myself an artist with creative talents, and that alone puts my shop's products on top of mass produced items; Yes, I might sound too proud but, I'm confident that because I keep creating, improving, and adding more styles, my targeted consumers will notice my quality work.
Mass produced is for people who do not like unique handmade items;
I perceive that many artisans do not feel supported and respected when Etsy looks the other way and accepts many mass produced China based "artisians' who are really stealing some of our own designs and making cheap reproductions at cheap prices.
One of this two things will happen:
Etsy will shape up, and return to their original high standards, and continue supporting real artists who are offering unique handmade high quality items,
to keep their hard earned reputable image.
Or, will slowly convert Etsy into a cheap mass produced marketplace to target other kind of consumers, and in the mean time real artist will start looking for a new Market place who offers what Etsy did in the past.
We'll see what direction this new policies are going to lead us to.
Good luck to all of us.