Kevin, the fact that you're a guy shouldn't hurt sales at all - it might help. But you do have to get noticed, that's the hardest part of selling on Etsy (or probably anywhere).
I do think your titles / tags etc, can be improved. I'm no expert - but will give you one example. You've got a knitted cap in your Featured Items row. For one thing, your title calls it "blue" - it looks purple to me. You might check other monitors? Or find a color name somewhere in between blue and purple... whatever's appropriate. And, experiment with tags. Some people will suggest you only use one-word tags. Other people will tell you the exact opposite. I do know that I'm more likely to search for a "purple knitted cap" than a "knit hat". Narrower niche - but more specific.
I'm sure people will have helpful tips for you - and you've got great items - good luck!
PS ETA to add... your Shop Announcement just says 'all things hand knitted". Which is better than nothing, but google *searches* that real estate. Put your keywords in there! Hand knitted caps and scarves, for example.