It helps to have slightly different titles for similar items, in case someone searches for one thing, instead of another. For instance, I'm not much of a jewelry-wearer, and these two rings look really similar to me. So, I'm using them as examples of "similar rings."
You could rearrange some of your title terms so that the first one is called, "cockail ring, etc..." and the second one is called, "chunky turquoise ring, etc..." Doing this will help bring in people who search for chunky rings AND cocktail rings, rather than just one or the other. Apparently, the Etsy search algorithm considers the first few words to be most important.
http://www.etsy.com/listing/110173736/turquoise-ring-seed-beaded-cocktail-ringhttp://www.etsy.com/listing/108025399/turquoise-fire-statement-ring-semiBe sure to have lots of similar phrases in your tags too. For instance, with the second ring, you could add "chunky ring," "turquoise ring," and "stone ring." I read that using capitalization doesn't matter, so you could get rid of either "Jewelry" or "jewelry."
Most of this is in the Online Labs videos, where I learned it myself. Here's one that talks a lot about titles and tags and such:
-click on "Online Labs" from the "Community" drop-down at the top of every page on Etsy
-look at the scroll bar under the video window and click on the first group of videos, called "Etsy Success"
- Scoll to the right and click on the video showing the title, "Not getting views on your shop..." it's in the first half of the list.
-I had two windows open while I watched this, one with the video, and one with my own shop so I could pause the video and make changes as I learned about them.
Hope that's helpful!
:) Athena
