I was there now I am not, not being found

[LUSCIOUSLEATHERNYC]

I sell totes pretty well, and recently I noticed a drop in tote sales, so I did a search on leather tote and I don't come up. Not until the third page and its ONE tote, and I think the fourth of fifth page there is another. Wow when did this happen? I use to appear there before, and now I am not. I have tweaked my tags and I am still not appearing.
Any ideas? thank u, have a great night everyone.

[Former_Member]

There are over 20,000 listings for the phrase 'leather tote'
https://www.etsy.com/search?q=leather%20tote&view_type=gallery&ship_to=ZZ
so its going to be tough to be on the first few pages for such a generic phrase.

If you are noticing a drop in sales, maybe its time to review your marketing strategies to ensure that you are reaching your target customer

[Former_Member]

I'm such a novice at SEO but I'll try my best. Make sure that your tags occur in your title. Phrases are best. You have 'men' a lot in your tags, but not in your title. Pack the titles full of key phrases, and vary them slightly between your listings. Start some with 'handmade', some with 'leather,' some with 'men', some with 'messenger'...ect...

Maybe something like "Men's Leather Overnight bag, Large Cross Body Messenger and Duffel Bag, Handmade (Color) Leather Luggage"

It's totally awesome that it's stitched by hand, but I doubt people will google/Etsy search "sewn with a needle and thread".

The description was a little hard for me to read. Maybe use some spaces or colors to make it more clear and concise. I'd like to know the other dimensions, too.

https://www.etsy.com/listing/104113094/handmade-leather-travel-bag-overnight?ref=shop_home_active


Bags and Purses
Messenger
Men
leather weekender
mens leather bag
mens leather duffle
mens carry on bag
mens overnight bag
handmade leather bag
mens weekender
mens luggage
bags and carryalls
men carryalls
bags and purses
messenger
men

I would try these sorts of tags: (just ideas, check to see what is being searched for)
mens leather bag
mens overnight bag
mens messenger bag
handmade leather bag
leather duffel bag
weekender leather bag
cross body leather bag
mens leather luggage
fathers day ideas
travel bag for men
hand sewn leather bag
large leather duffel
carryon travel bag

beautiful bags! best of luck to you!

[LUSCIOUSLEATHERNYC]

thank u so so very much,
; )
thanks for such great help
im so touched.

[Former_Member]

This is a tough issue, lots of us struggle but the advice above is right on and I would join a SEO team. I've learned a lot from them.